OTNR Limited Edition Kit

For Rule 28's limited edition OTNR graphic kit, we reimagined cycling kit as a sensory record of effort. Inspired by the tactility of salt-crusted fabric and the organic, fluid nature of methods like tie-dyeing and ice-dyeing, the design focuses on the body’s physical response to prolonged time in the saddle, turning the byproduct of sweat into a permanent, visual texture without losing the team-inspired aesthetic.

Photographer: Henry Goodfellow